SEO Link Building — What Is It and Why Your Business Needs It
SEO Link Building is defined as the process in which hyperlinks from other websites are acquired and brought to your own website.
SEO Link Building is widely regarded as one of the most difficult parts of Search Engine Optimization, and it constitutes some of the most difficult techniques involved in SEO practices.
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Hyperlinks used in link building are a mode of navigation for users on the internet and search engine crawlers use such links to crawl all over the internet — they crawl over individual web pages of your website and over web pages of other websites as well.
The concept of link building is so complex that marketers often face difficulty in establishing well rounded link building practices.
However, if done rightly and with dedication, SEO Link Building can truly set you apart from your competition.
How can SEO link building help your business?
SEO link building can benefit your business in multiple ways as it essentially is aimed towards helping your ranking on search engines by having numerous high quality links point towards your website.
While this is an obvious benefit of link building, other less obvious benefits include:
1. Link building helps you build relationships
Link building essentially involves outreach in terms of promoting your content on other well established websites.
In the long run, these outreach efforts help you build long term relationships with such blogs and key influencers in your relevant industry.
If your product or service is truly of good quality, and you are able to connect with such influencers in the long run on a personal level, you would be creating brand evangelists for your business in the process.
2. Link building helps bring in referral traffic
If your links are present on a well regarded and an established website, the possible referral traffic you are likely to receive on your website as a result can be truly enormous.
Additionally, if the website in question is relevant to your industry, product or service, chances are that the traffic coming in would be relevant to your target market and you could land a lot of potential customers.
3. Link building helps you establish your brand
Link building practices can truly help you establish your brand in your relevant markets and put you out there.
Certain practices that are a part of link building, such as creating good quality content, present you the opportunity of speaking about your product or service, its benefits for customers and society, how to use it and its long term advantages.
You could also create a study on your relevant industry as a whole, and if the contents of the report are good for academic or professional use, it would really help build credibility and trust around your brand.
Customers or the general public would then even share your content on their own accord if it means something to them, which would further build your brand in the market.
How to perform SEO link building?
SEO link building is a complex process and has a number of steps as follows:
1. Find something link-worthy
SEO link building practices should be preceded with you finding something truly worth linking to.
The links you place should lead to something valuable for the reader — this could be a blog post, an infographic, a downloadable report, or absolutely anything that brings value to your reader.
The link should be worth sharing by your reader as well.
2. Creating an anchor tag
You will need to create an anchor tag, which essentially is a tag that informs the search engine that a link to some other page is about to begin.
3. Linking to referral location
You need to create a hyperlink referral that indicates the URL to which your link is directing readers.
This URL doesn’t necessarily need to be a web page — it could be a downloadable report, the link to an image or a video, etc.
4. Creating anchor text
You need to create anchor text for the chosen link which is essentially the piece of text that the reader on the page views.
When a reader clicks on the anchor text, it redirects them towards your chosen URL.
The anchor text is usually distinct from the other text around it in terms of its color or in terms of being underlined or highlighted.
5. Creating a link tag closure
A link tag’s closure informs the search engine that the link tag is now finished.
How do search engines use your built links?
There are essentially two ways in which a search engine can use the links built through your link building efforts: to find new web pages, and to decide how to rank a particular web page in their search results.
When search engine crawlers go through a web page, they save the contents of the page on their personal indexes.
This information is then used to decide whether or not the webpage needs to be ranked for specific keywords on their search engine.
In order to make that decision, crawlers consider the content of the web page in addition to considering the number of external links pointing towards that particular web page, and the quality of those external web pages.
Companies and websites that engage in sound and strong link building practices are innately more successful than their competitors because they significantly build their page ranking on Google and other search engines.
If you wish to catapult your business to the next level, and want to see an increase in your sales and earnings, you should consider link building and make a dedicated approach towards it.
